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for
marketing
March 28 to April 3, 2005
In 2001 Poland hired a
marketing
firm to rebrand themselves. Focus groups said Poland made them think of the words gray, cold, vodka, poor, white, unsmiling, sad, and car-stealing...
March 21 to 27, 2005
Once upon a time, anti-war/pro-peace messages in mainstream media were a little more direct, involving protest music with pointed lyrics and shocking fashion. Now in today's information-cynical world...
Viral
marketing
is huge these days. In this article are a few dos and don'ts of viral
marketing
...
November 8 to 14, 2004
"The Persuaders" - now: This show aired on Frontline this week exploring advertising's latest evolution - it's all about narrowcasting and emotional advertising that speaks to your "inner lizard" an...
August 8 to 14, 2004
In what may be a first, Warner Brothers encourages the distribution of online album tracks as part of a
marketing
campaign. Are they starting to get a clue...
August 2 to 8, 2004
About 22 year-old Ryan Pitlak, a
marketing
student who may have made hundreds of thousands from spam, coming from hundreds of shell companies he set up...
February 2 to 8, 2004
Neuromarketin...
November 3 to 9, 2003
I'm currently reading their "Fostering Sustainable Behavior: An Introduction to Community-Based Social
marketing
" - its author was in Hawaii recently...
September 8, 2003
According to "youth
marketing
experts", Apple is one of the coolest, popular brands among teenagers (even though they're probably using Windows at school)...