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Modern Life
Here's a brilliant business and innovative social practice - I haven't heard of any historical precedents for this social role. The business is "Wingwomen", where shy bachelors pay $50 an hour for attractive women to introduce them to potential dates in social settings. With over 300 clients in New York, business is booming, they have a 65% success rate, and there are offers to open franchises in Brazil and Japan:
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